Free Narrative and Numbers The Value of Stories in Business (Columbia Business School Publishing)
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How can a company that has never turned a profit have a multibillion dollar valuation Why do some start-ups attract large investments while others do not Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility. The Transition to Digital Journalism - Berkeley Advanced Print Editions Decline A steady decline in print circulation and a precipitous drop in advertising revenue in 2008 and 2009 especially classified advertising have Destination Marketing Organizations and destination This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in Graduate School of Business Stanford University The mission of the Stanford Graduate School of Business is to create ideas that deepen and advance the understanding of management and with these ideas develop BI 100: The Creators - business visionaries creating value At Business Insider we believe capitalism can and should be a force for good With this inaugural edition of Business Insider 100: The Creators we are Narrative nonfiction - Writers and Editors (Whether it's called narrative nonfiction literary nonfiction long-form journalism creative nonfiction or narrative journalism true stories well-written and Business News Personal Finance and Money News - ABC News Find the latest business news on Wall Street jobs and the economy the housing market personal finance and money investments and much more on ABC News The Indie Story Week 03: Story and Collaborative This is The Indie Story Week 03 An ongoing blog chronicling the development of Pawcho Saves the ABCs a mobile game being developed by an independent Vancouver The Activist Director: Lessons from the Boardroom and the The Activist Director: Lessons from the Boardroom and the Future of the Corporation (Columbia Business School Publishing) [Ira Millstein] on *FREE Startups News - The Business Journals User Agreement Privacy Policy Your California Privacy Rights Ad Choices 2017 American City Business Journals All rights reserved BibMe: Free Bibliography & Citation Maker - MLA APA BibMe Free Bibliography & Citation Maker - MLA APA Chicago Harvard
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